Tactic
Tactic enhances business growth by generating unique customer data, refining targeting, and streamlining go-to-market strategies for improved efficiency.
About the tool
Overview
Tactic is an innovative platform designed to help sales and marketing teams generate new customer insights using artificial intelligence. By leveraging a combination of web, internal, and third-party data, Tactic enhances targeting efforts, increases revenue potential, and significantly reduces the time spent on research and analysis. With its no-code custom AI builder, teams can automate data collection and analysis processes across various platforms like Google, LinkedIn, and Salesforce, ultimately leading to better decision-making and improved business outcomes.
Key Features
- AI-driven insights generation from diverse data sources, including web scraping and internal databases.
- No-code custom AI builder for real-time data collection and analysis.
- Automation of audience, prospect, and customer data management.
- Integration capabilities with major platforms like Salesforce for seamless data utilization.
- A data marketplace for purchasing third-party data to enhance targeting strategies.
- User-friendly interface that allows teams to derive structured answers without requiring programming skills.
How Sales Teams Use the Tool
Sales teams utilize Tactic to streamline their outreach efforts by automating the generation of highly relevant customer insights. The platform enables them to harness AI capabilities for targeted lead generation, ensuring they focus on the most promising accounts. Furthermore, by integrating various data sources, sales professionals can predict upsell candidates and churn risks effectively, ultimately enhancing their sales strategies and closing more deals.
