Substrata
Substrata leverages AI to analyze behavioral data, enhancing charisma in communication and boosting deal closures by understanding emotions and power dynamics in negotiations.
About the tool
Overview
Substrata is a cutting-edge technology company that specializes in AI-driven real-time sales coaching. Designed by a multidisciplinary team of data scientists, psychologists, and linguists, Substrata helps sales professionals book more meetings and close more deals by analyzing multimodal data, including nonverbal communication and vocal patterns. Its unique pragmatic analysis engine discerns subtle social cues and power dynamics between buyers and sellers, generating actionable insights that empower users to optimize their sales strategies.
Key Features
- Real-time analysis of sales conversations using advanced AI algorithms.
- Focus on nonverbal communication and subtext to understand the dynamics between buyers and sellers.
- Identification and extraction of hidden patterns and cues from live conversations.
- Actionable insights to inform users of optimal next steps in deal negotiations.
- Utilization of Social Signal Processing (SSP) technology to assess negotiation dynamics.
- Simulation feature to evaluate the potential impact of communications on ongoing conversations.
How Sales Teams Use the Tool
Sales teams utilize Substrata to enhance their understanding of buyer behavior and improve communication strategies. By leveraging the AI's analysis of nonverbal cues and vocal patterns, sales professionals can better gauge the prospect's interests and adjust their pitches accordingly. Additionally, the insights provided by Substrata allow sales teams to strategically plan their next steps, leading to increased chances of closing deals effectively.
