Nektar.ai
Nektar revolutionizes CRM with its Revenue Efficiency Platform, ensuring seamless data unification and actionable insights for exponential revenue growth. Join their remote-first team!
About the tool
Overview
Nektar is an AI-driven go-to-market (GTM) automation platform designed to provide comprehensive engagement data for sales teams and revenue operations. It captures and leverages data from buying committees, enabling organizations to make data-driven decisions and enhance their reporting capabilities in platforms like Salesforce and Snowflake. The platform is scalable, secure, and compatible with various operational teams, empowering businesses to optimize their strategies for customer engagement, retention, and expansion.
Key Features
- Identifies buying groups from customer engagements to enhance sales tactics.
- Designed with robust security, ensuring compliance with SOC2, ISO 27001, and GDPR.
- Offers customizable data synchronization with granular rules for tailored insights.
- Maintains ownership of data and insights, with the ability to sync seamlessly with Salesforce.
- Captures activities including CRM contact creation, OCR, and data backfill for comprehensive tracking.
- Provides specific solutions for various teams including RevOps, MarOps, CSOps, and Sales.
- Enables buying group intelligence and meeting insights to analyze engagement quality.
- Helps in customer churn mitigation strategies by providing high visibility into meetings.
- Trusted by revenue leaders to drive effective go-to-market strategies.
- Quick go-live setup within two weeks, backed by exceptional customer support.
- Delivers a comprehensive data capture solution, maintaining complete control over customer data sync.
How Sales Teams Use the Tool
Sales teams utilize Nektar to enhance their engagement strategies by leveraging detailed insights into buying groups and customer interactions. By capturing activity data and understanding meeting dynamics, they can tailor their outreach effectively, which leads to higher engagement and conversion rates. Additionally, the platform’s ability to sync data with Salesforce facilitates informed decision-making and streamlines the sales process, allowing teams to focus on building relationships and closing deals.
