Metadata
Metadata's Marketing OS automates paid campaigns, personalizes web experiences, and optimizes for revenue, freeing B2B marketers for strategy and creative tasks to drive revenue.
About the tool
Overview
Metadata is a cutting-edge marketing automation platform designed to turn campaigns into experiments and ad spending into measurable pipeline results. The company's goal is to assist demand generation marketers by automating paid campaigns and enriching leads with verified business data. By utilizing Metadata's intelligent optimization and precision targeting, every dollar invested in advertising is transformed into tangible results, allowing businesses to operate more efficiently and effectively.
Key Features
- Automated paid campaign management to drive revenue growth.
- MetaMatch® for creating advertising audiences using over 10+ data sources.
- Spotlight feature to optimize customer engagement.
- Deep funnel reporting to empower targeted Account-Based Marketing (ABM) strategies.
- Launch thousands of campaign experiments at scale for clarity on performance.
- Unification of all ad data for streamlined team alignment and campaign management.
- Enrichment of leads with verified business data to enhance targeting.
How Sales Teams Use the Tool
Sales teams utilize Metadata to efficiently orchestrate and optimize their marketing campaigns, ensuring that every ad dollar translates into measurable results. By leveraging the platform's audience matching and data enrichment features, sales professionals can target their communications more effectively, leading to higher engagement levels with potential clients. Additionally, the ability to run numerous campaign experiments allows sales teams to refine their strategies continuously, maximizing their effectiveness and pipeline growth.
