6sense

Overview

6sense is an advanced Account-Based Marketing (ABM) platform powered by Revenue AI™ that transforms how companies create, manage, and convert their pipeline into revenue. The platform leverages predictive analytics, intent data, and advanced buyer insights to eliminate guesswork, empower revenue teams, and reveal actionable insights for high-quality pipeline generation. By focusing on buyer behavior and intent, 6sense provides sales and marketing teams with the data visibility needed to effectively target in-market accounts and drive successful engagements.

Key Features

• Account Identification: Accurately match buyer behavior to specific accounts to improve targeting.
• Intent Data: Uncover third-party buying signals at the keyword or topic level, pinpointing where potential customers are in their buying journey.
• Predictive Analytics: AI-driven predictions of the buying stage, enabling teams to tailor their approach based on buyer readiness.
• Data Enrichment: Enhance accounts and contacts with firmographic data to ensure sales teams have the most up-to-date information.
• Smart Form Fill: Automated, real-time form enrichment to streamline data entry and improve lead capture.
• Audience Building: Create segmented audiences for targeted outreach and analysis based on nuanced data.
• Advertising: Engage buyers through targeted campaigns across display, video, and social media channels.
• Conversational Email: Utilize AI to personalize email outreach, improving engagement rates.
• Orchestrations & Workflows: Scale data operations for better engagement and increased revenue efficiency.

How Sales Teams Use the Tool

Sales teams use 6sense to gain comprehensive insights into their prospects by accessing detailed information about buyer behaviors and intent signals. By employing prioritized dashboards, sales representatives can engage effectively with high-potential leads, focusing their efforts where they matter most. Furthermore, 6sense integrates seamlessly with existing CRM systems, allowing sales teams to incorporate valuable insights into their daily operations for a more strategic approach to closing deals.